American award winning mixed martial arts athlete, Kyle Maynard, stars in the latest video in the Just Do It – Nike Unlimited campaign series, Unlimited Will, which 'celebrates' different athletes around the world.

Maynard became the first quadruple amputee to ascend Mount Kilimanjaro without the aid of prosthetics, and Nike's Chief Marketing Officer, Greg Hoffman commented 'We have seen an incredible response from consumers around these series of films. We're expanding the definition of athleticism and allowing people around the world to see themselves, and their potential, through the lens of these amazing athletes like Kyle Maynard'.